Use case / Marketing
Put AI spend behind demand that converts.
Use CRM outcomes to connect marketing AI capacity to qualified demand, sourced and influenced pipeline, and downstream revenue instead of optimizing for activity alone.
Who it is for
CMO / Marketing
Own the productivity of marketing programs and the capital choices behind content, campaign, and operations workflows.
Arbitir connects marketing AI capacity to CRM outcomes so leaders can distinguish activity from qualified demand, pipeline, and revenue.
- “Which teams and workflows consume the most AI capital?”
- “What are my teams spending on?”
- “Where is spend misaligned with role and output?”
- “Which AI-supported programs create qualified demand and pipeline?”
- “Where is AI spend generating activity without commercial output?”
- “Where should the next marketing AI dollar be tested or moved?”
Outcomes
What a marketing program is measured on.
Activity is easy to count and tells you nothing. These are the outcomes Marketing reports to the board.
| Outcome | Horizon | Reads at | 90 days | AI cost per unit |
|---|---|---|---|---|
| Qualified leadsyour definition | Proximal output | +3d | 1,840 | $17 per lead |
| Opportunities sourced | Proximal output | +7d | 412 | $76 per opportunity |
| Pipeline created | Proximal output | +7d | $9.40m | $0.0033 per dollar |
| Closed won | Financial outcome | +30d | $2.18m | $0.0144 per dollar |
Qualified leads are yours to define, and every change to the definition is versioned.
Value model
Connect capacity to the function's operating outcomes.
Each use case runs the same Arbitir loop: observe capital, define output, measure what changes, move the allocation, and scale what works.
- 01
CRM-linked outcomes
Use Salesforce or HubSpot to define the commercial outcomes Marketing already reports.
- 02
Program economics
Put AI consumption alongside qualified leads, sourced pipeline, influenced pipeline, and revenue.
- 03
Budget discipline
Govern AI capacity across content, operations, and campaign workflows.
- 04
Learning loops
Feed downstream CRM outcomes back into future allocation recommendations.
How Arbitir helps
Workflow spend attribution
Resolve AI consumption to marketers, teams, and workflows so the CMO can distinguish where AI capital is being used across campaign, content, research, and operations activity.
CRM outcome connection
Put AI investment alongside CRM measures such as sourced pipeline, influenced pipeline, qualified opportunities, conversion, and revenue rather than relying on activity volume alone.
Capital reallocation
Surface low-utilization or low-return allocations and recommend where capital could be redirected toward workflows, teams, or campaigns showing stronger economic performance.
Start allocating AI spend toward what works.
We grant access to a select number of companies each month, based on fit. Describe how AI spend is governed today and we will respond within two business days.